The organic silicon industry has gone through its initial wild growth state and entered a new stage of development. The latest industry report shows that in the context of the increasingly fierce competition in the silicone industry, after experiencing the low price battle and expansion battle in the first three years, the silicone industry will be turbulent in 2025, facing deep collisions between technology, policies, and demand side values. The integrated development with "upstream to downstream" as the main line will present a multi-dimensional and intense game. At this stage, the application side has higher expectations for organosilicon, and the competition for organosilicon is entering a new stage of "thick profit+strong brand".
Various signs indicate that an industry consensus is that 2025 is a crucial year for brand marketing. The brand leaders of several leading silicone companies unanimously believe that 2025 is the most important milestone for the industry to establish a brand. They also stated that only brands can cross the economic cycle and truly engage in future business by allowing the silicone industry to bid farewell to low-end production and create more consumer demand and revenue generating solutions. That's also why we want to lay out a marketing place for global brand silicone in the future
At the exhibition, LI, the business manager of a silicone adhesive company from Guangdong, pointed out that the future of the silicone industry will be turbulent, but the industry has gone from scale dividends to brand life and death battles. Now is no longer the day for channel distribution, and distribution is a dead end. Therefore, there are two key propositions for enterprises in 2025: profit defense war+supply chain efficiency improvement+brand value transformation. LI pointed out that blindly charging with low prices is not conducive to enterprises, and we want to do long-term things. He also pointed out that it is not necessary to roll within the existing silicone adhesive category, but to do more consumer creation in new application ends. The real estate dividend is gradually dissipating, and the global competition for silicone adhesives has entered a "protracted war". An obvious trend is that people have shifted their focus from scale growth at all costs to profitability growth and brand building. The author noticed that in the new brand war schedule, the top silicone companies have already fired the first shot.
For future development, association insiders believe that brand economy is becoming a new driving force for economic growth. Organic silicon brands need to further integrate into the new development pattern of "dual circulation", taking the exploration of international markets as a new opportunity and stage for their own development, and promoting high-quality economic development through brand going global; And collaborate to promote the "four brand transformations" strategy of brand specialization, brand standardization, brand clustering, and brand differentiation.