In the silicone industry, the importance of brand strategy is increasingly prominent. With the slowdown of global demand and the challenge of inventory backlog, more and more companies are realizing that only by deeply optimizing product structure, supporting and strengthening corporate brand marketing, can they build a solid business protection barrier, stabilize market position, and enhance brand value.

According to the operating data for the whole year of 2024, the group of enterprises implementing precise brand strategies demonstrated unexpected market resilience, with an average sales profit margin increasing by 12-28 percentage points year-on-year, and the contribution of brand premium to gross profit breaking through the 20% mark for the first time. Behind this silent transformation lies the era logic of China's organic silicon transformation and upgrading: as the scale dividend gradually fades away, the "dual barriers of technology and brand" are becoming a key moat to cross the industry cycle.
From laboratory innovation to market awareness construction, from production capacity advantages to brand potential transformation, the future evolution trajectory of organic silicon enterprises will pay more attention to brand building. Through precise brand strategy, enterprises can not only enhance their market competitiveness, but also occupy a more advantageous position in the global market.