In 2025, the organic silicon industry has ushered in a new competitive landscape. With the strengthening trend of industrial chain integration, the industry has entered the stage of brand+technology+value realization and implementation. In the past few years, the problem of excessive competition within the industry has been troubling multiple individual companies. In the new year, several company chairmen called for not just a price war but also a clear opposition to "vicious competition through internal competition" in their company's New Year's speeches.

Behind this call is a profound lesson from the two-year price war. In 2024, there are still strong expectations of price wars both inside and outside the industry, but the mindset of practitioners has gradually changed. The expectation of economic stability or recovery has led the industry to seek a healthier development model. If the economic environment improves, the judgment of practitioners will also change accordingly, no longer using cold winter thinking to judge industry trends.
Against this backdrop, industry giants have begun to reshape the market landscape through joint production cuts, off peak maintenance, and other means. According to statistics, the entire industry plans to jointly reduce production by about 1.4 million tons to improve the supply-demand relationship. This measure is expected to alleviate the long-standing situation of oversupply and promote the industry to develop in a healthier direction.
At the same time, both inside and outside the industry are actively promoting technological innovation and brand building. In 2025, the downstream application layer is expected to usher in a situation where a hundred flowers bloom and a hundred schools of thought compete. A group of domestic brands are constantly making efforts, while foreign brands such as Dow, Shinetsu, and Wacker are also innovating. Among them, the grand vision of silicone leather is particularly remarkable, and various enterprises have come up with their own "expertise".