When it comes to the various sub sectors of the current silicone industry, the labels of "customization" and "standardization" are reinterpreting the rapid development of products. Seeking incremental growth in existing markets and in segmented tracks, these labels imply that while expanding market capacity, they also bring infinite market potential and severe challenges to practitioners. There is never a lack of positive signals in a tough market. Enterprises with quality and innovation will survive. Founded in 2021, Dongguan Times Silicon Industry Co., Ltd. has overcome numerous challenges such as the pandemic, recruitment difficulties, and insufficient voltage, and finally succeeded in breaking through, becoming a shining new star in the organic silicon industry chain. In this exclusive interview, Organic Silicon Mall will have an exclusive conversation with Mr. Han Rongshun, the General Manager of Era Silicon Industry. We will jointly trace back to the darkest moment of entrepreneurship when we did not waste any danger or opportunity, and explore the core password for its counter trend rise. At the time of departure, what clear strategic navigation map did Era Silicon Industry carry? In this issue, let's listen to Mr. Han Rongshun's in-depth interpretation together!
Organic Silicon Mall - Huang Qiumei: Mr. Han, how many years have you entered the organic silicon industry this year (2025)? Era Silicon Industry - Han Rongshun: This year marks my 25th year in the silicone industry. A young man with youthful vigor, polished into a middle-aged man with white hair in the silicone industry, time flies!
Organic Silicon Mall - Huang Qiumei: In which year was Era Silicon Industry founded? Era Silicon Industry - Han Rongshun: Era Silicon Industry was founded on December 27, 2021 and officially started production on July 1, 2022.
Organosilicon Mall Huang Qiumei: 2021 is at the peak of the COVID-19, which poses a huge challenge to start-ups. What were the key difficulties encountered by Era Silicon Industry in its early stages of establishment? How did you deal with and overcome it at that time? Era Silicon Industry - Han Rongshun: Establishing a company in the context of the epidemic is indeed a huge challenge. Firstly, we encountered a shortage of power in the factory building, and the process of applying for the installation of transformers was complicated. We even wanted to waste hundreds of thousands of yuan on renovation and find another factory building. However, through persistent application, we were finally approved for a 500 kVA transformer and successfully overcame the difficulties.
On July 1, 2022, Era Silicon Industry successfully started construction, but the transformer problem had just been resolved and encountered difficulties in recruiting workers. Some orders could not be delivered on time, but after three months of unremitting adjustments, the problem was finally solved; It is gratifying that in the first year of operation, Era Silicon Industry achieved a breakthrough and was rated as a top tier enterprise by Hengli Town. As Churchill famously said, 'Do not waste any crisis.' It was then that we anchored our direction and set sail.