Emotional value is becoming an important driving force for contemporary young people's consumption. This is so cute! Did you buy it? "Hello Kitty, Lingna Belle, Chiikawa... Cute cartoon characters are gaining popularity among young people worldwide, from limited edition dolls to co branded toys, and derivative products are repeatedly sold out. Many cartoon characters with "cuteness" as their main theme have evolved into cultural symbols carrying emotions, appearing in the corners of young people's daily lives - household items, co branded products, and even the "cute" aesthetic trend on social media. It is worth noting that 'cute consumption' presents a deeper cultural shift. The younger generation is reshaping their consumption logic, no longer satisfied with the practical functions of products, but transforming shopping behavior into an important way of emotional investment and self-expression. Industry insiders say that this year, silicone products with emotional value as their core selling point have become a new favorite in the global market, driving significant growth in performance and profits for related manufacturers. Among them, innovative products such as "Pinche Le" decompression toys, "Paipai Deng" interactive devices, and "Tu Tu Bracelet" quickly became popular on social platforms due to their fun and healing functions, forming a phenomenon level spread. According to industry analysis, this type of emotional consumption silicone product is expected to leverage a new market size of nearly 50 billion yuan in the silicone industry chain, bringing development opportunities to the entire industry chain from material research and development, mold manufacturing to terminal sales.
Weekly Review and Prospect of the Organic Silicon Market: New Opportunities Nurturing in the Deep Adjustment of the Industry! Last week, the domestic organic silicon market continued its weak consolidation trend, and the mainstream transaction price of DMC fluctuated and fell to the range of 10000+yuan/ton. Some cracking material manufacturers' DMC quotations even fell below the psychological threshold of 10000 yuan. Faced with the continuous bottoming out of prices, industry leaders took the lead in adopting defensive strategies: a benchmark enterprise in Shandong urgently closed its trading on Friday, driving about 60% of individual enterprises to follow up and stop reporting; Other production enterprises actively reduced their losses by 10-30%, and the phenomenon of selling at low prices significantly decreased. Downstream procurement shows a trend of differentiation: products such as raw rubber and silicone oil maintain stable prices due to cost support, but terminal products are generally reduced by 200-300 yuan/ton; Large processing plants maintain safety stock and mainly purchase on demand. Some enterprises replenish inventory at low prices to dilute costs, but the overall stock volume has decreased by 15% compared to the same period last year.