In the silicone industry, brand premium has a significant impact on a company's market competitiveness. According to the operating data for the whole year of 2024, the group of enterprises implementing precise brand strategies demonstrated unexpected market resilience, with an average sales profit margin increasing by 12-28 percentage points year-on-year, and the contribution of brand premium to gross profit breaking through the 20% mark for the first time. Behind this silent transformation lies the era logic of China's organic silicon transformation and upgrading: as the scale dividend gradually fades away, the "dual barriers of technology and brand" are becoming a key moat to cross the industry cycle.

By deeply optimizing product structure and strengthening brand marketing, enterprises can not only enhance market competitiveness, but also occupy a more advantageous position in the global market. The upcoming launch of the world's largest silicone monomer project by Qiya Xinjiang Group is a reflection of this trend. This project has strengthened cost competitiveness and promoted breakthroughs in production processes by independently supplying core resources and building a fully integrated production system throughout the entire chain.
The launch of this project will not only reshape the domestic organic silicon industry pattern, but also enhance the international competitiveness of domestic organic silicon products, and promote China's organic silicon industry to move towards the goal of becoming a "global top comprehensive raw material supplier".