In recent years, the silicone market has undergone a transformation from high-speed growth to supply-demand imbalance. As global demand slows down, companies in the industry are beginning to maintain profits through measures such as reducing production and raising prices. However, this short-term strategy cannot solve the fundamental problem. Currently, the mainstream quotation for organosilicon remains stable at 14000-14300 yuan/ton, with some manufacturers even offering lower prices, indicating the competitive pressure in the market. The industry expects that the new round of price adjustments will mainly focus on stabilizing small and medium price increases, and some manufacturers may further reduce production. The market situation will show fluctuations next week.

In this context, silicone enterprises need to pay more attention to brand marketing and product structure optimization. In the past decade, China's organic silicon industry has achieved rapid development under policy support and market demand. However, with the concentrated release of new production capacity and the slowdown of downstream demand growth, the supply-demand contradiction in the industry has gradually become apparent. In order to address these challenges, enterprises must build a solid business protection barrier, stabilize market position, and enhance brand value by deeply optimizing product structure and strengthening brand marketing.
It is worth noting that the group of enterprises implementing precise brand strategies has demonstrated unexpected market resilience. The annual operating data for 2024 shows that the average sales profit margin of this group has increased by 12-28 percentage points year-on-year, and the contribution of brand premium to gross profit has exceeded the 20% mark for the first time. Behind this silent transformation lies the era logic of China's organic silicon transformation and upgrading: as the scale dividend gradually fades away, the "dual barriers of technology and brand" are becoming a key moat to cross the industry cycle.